Bakuchiol Anti-Ageing Active Serum 25ml

• A natural, silky s-MOO-th face serum to diminish signs of ageing.
• For healthy, vital skin that’s soft, supple, bright and youthful.
• This study shows it has the same, amazing efficacy as Retinol.
• A natural, plant-based ingredient derived from the Babchi Herb, full of antioxidants that will help keep skin looking younger.
• Prompts surface skin cells to turn over making way for fresh, new cells, revealing smoother, more youthful, supple skin.
• Stimulates collagen production and hampers its breakdown.
• Found in studies to be very effective for photodamaged skin.
• Made with natural, high-quality, skin-compatible Jojoba Oil and Shea Butter for hydration, and skin-loving Natural Vitamin E.
• Piroctone Olamine helps maintain the microflora of the skin.
• No synthetic preservatives like Parabens or Phenoxyethanol.
• Phthalate-free hypoallergenic fragrant oil for a delicious smell.
• Suitable for all genders and skin types, including sensitive skin.

You might be wondering why we started making face serums when we’re best known for our skincare. As per usual, we weren’t happy with what we were seeing in the market, so we made our own.

The hype is real

Retinol (Vitamin A) has been a fan-fave for years. It’s well-studied and the results are undeniable. Retinoids work by prompting surface skin cells to turn over and die rapidly, making way for new cell growth. They also hamper the breakdown of collagen and thicken the deeper layer of skin where wrinkles get their start.

It's also well known to cause skin reactions, ranging from some slight sensitivity to severe reactions. Redness, stinging and flaky skin are a few of the signs that your skin doesn’t react well to Retinol, and it also makes your skin more sensitive to sun exposure. Retinol also comes with a warning to pregnant and breastfeeding women, which is concerning…and it's not natural.

So, how can we get all the rad Retinol results without the sucky side effects? We wanted a natural ingredient that can pack the same anti-ageing punch as Retinol and is also skin-friendly. That’s when we found beautiful Bakuchiol. It’s still relatively new on the skincare scene but it comes armed with great supporting studies.

This plant-based alternative is derived from the Babchi Herb (aka Psoralea Corylifolia) and comes with impressive supporting studies and antioxidant properties, which is probably why it has the monikers “plant-based Retinol” and “botanical facelift”.

You can also find this on Amazon with reviews like this:

I’m LOVING this serum! I’m in my mid forties and have been trying to find skincare products with good ingredients that moisturize well and don’t irritate my skin. This is a winner and I will definitely buy it again when I run out!!! My skin loves it. - Girl Mom

(Save $20 when you buy our bundle: Serum Super Value Set)

Can you say “Bah-Koo-Chee-All”?

We’re nothing less than obsessed with making sure our products do exactly what they say. There’s nothing worse than people (and products) that do all the talky-talky but none of the walky-walky. To make this serum superb and leave a lasting impression on your skin (and heart), we put a few heavy hitters on the job.

Other than Bakuchiol’s admirable CV and raving reputation, there’s much more to this silky serum that we’d like to brag about. We packed this serum with an A-team of superstars including Jojoba Oil, Shea Butter and Natural Vitamin E for deep hydration.

But what's in our all-natural anti-ageing face serum is just as important as what's not. It also contains no parabens or other synthetic preservatives like yucky phenoxyethanol.

With Bakuchiol on your skincare team, we promise you won’t miss Retinol for a second. After many trials and many tweaks, we’re so pleased to offer you something we’re super proud of. How good is the formula? We think the results and your skin will speak for themselves.

Let us know if you have any questions related to skincare of course, and we’ll do our best to quell your qualms.

Are you as cynical about anti-ageing claims as we are and want to see some studies? Check a few of them out here and here.

Wanna know more? Grab a cup of tea and READ ON! Bakuchiol: What Is It & Why We Love It? Why Your Face Needs A Serum How Active Serums Fit Into Your Routine Why Your Active Serums May Not Be Working

Water (Aqua), Glyceryl Oleate Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic Capric Triglycerides (Silky Natural Ester), Bakuchiol, Butyrospermum Parkii (Shea) Butter, Tocopherol (Natural Vitamin E), Cetearyl Alcohol (Plant-Based Emulsifying Wax), Phospholipids, Glycine Soja (Soybean) Oil, Glycolipids, Glycine Soja (Soybean) Sterols, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Sodium Citrate, Potassium Sorbate, Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Citric Acid (to balance pH).

Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens, Phenoxyethanol and penetration enhancers. We show all of the ingredients we use in our products, not just the pretty ones. Find out a little more about each ingredient in our Ingredient Portfolio.

Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.

Why is there no straw in my bottle? And why doesn’t the product pump out straight away?

We heard you! Many of you told us that with the old straw bottles, it was tricky to get every last drop of product. So, thanks to your feedback, we’ve upgraded our Serums and Face Creams to airless pump bottles - sleek, straw-free and designed to give you every drop of GOO-dness.

Airless pumps keep your product fresh, hygienic and reduce waste. On first use, it’s completely normal to shake the bottle gently and pump a few times until the product starts to come out. After that, it should dispense smoothly.

Where does the Bakuchiol you use come from?

Our Bakuchiol is naturally extracted from the Psoralea Corylifolia plant. We highly value the ethical sourcing of our ingredients and understand that there’s some concern around this plant potentially being an endangered species. We source ours from India where Psoralea Corylifolia is overly abundant.

According to the CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora), Psoralea Corylifolia is not on the list of endangered species. We don’t just ensure this ingredient is ethically sourced, we’ve also taken the time to ensure it’s extracted in an ethical manner.

It's recommended not to use Retinol while pregnant or breast-feeding. What about Bakuchiol?

Most online sources say that Bakuchiol is safe to use during pregnancy and breast-feeding. However, there are no specific studies on this as presumably, it’s ethically difficult to do. In cases where there isn’t any specific cause for concern, we advise people that it’s best to do whatever they feel most comfortable with.

Your Bakuchiol Anti-Ageing Active Serum has a fragrance. Aren’t fragrances bad?

We designed our Bakuchiol Anti-Ageing Active Serum to be suitable for people with sensitive skin, but we also know that many people, including ourselves, enjoy having a fragrance in our skincare products. To give our Bakuchiol Anti-Ageing Active Serum its subtle scent without compromising its gentleness and non-irritating nature, we use a special hypoallergenic fragrant oil, a proprietary blend whereby each component in it is less than the EU allergy threshold. Also, it’s free from phthalates, which is a major concern in fragrances.

Do serums go underneath or on top of moisturizer?

Our face serums are designed to be applied directly to clean skin, before applying moisturizer. We recommend letting it soak in for a few minutes before applying your favourite moisturizer over top.

How do you apply serums in a face routine?

Your skin routine should always be based around your skin type, specific skin needs and personal preference. In general, serums are most effective when applied to clean skin. Allow a few minutes for it to soak in and apply your favourite moisturizer over top.

For best results, we recommend using your serum of choice every morning and night before you apply your moisturizer. To keep things simple, we suggest sticking to one serum and one moisturizer per application, but if you have more than one of either on hand, you can alternate between them (for example, one in the AM and one in the PM) based on your skincare goals.

How often do the serums need to be applied?

For best results, use your chosen serum every morning and night before you apply your moisturizer. We suggest sticking to one serum and one moisturizer per application, but if you have more than one of either on hand, you can alternate between them (for example, one in the AM and one in the PM) based on your goals.

Can this serum be used around the eyes?

We like to keep things simple even if marketing can sometimes tell us otherwise and tries to convince us that we need a different product for every part of the body, and even different parts of the face. All our serums are gentle enough to be used anywhere you like, including the delicate skin of the eye area. However, we don’t recommend applying anything directly to your eyes or eyelids and suggest taking extra care with this area by applying serums around your orbital bone as the product can spread out and migrate a bit as it warms up to your body temperature. If any product does get into your eye, simply rinse with water.

Is Bakuchiol Anti-Ageing Active Serum made of milk?

We aren’t called MooGoo because our products are made with milk. Putting fresh milk into a skincare product and putting it on a shelf would not end well. This formula is vegan-friendly and does not contain any of the non-vegan ingredients we use in some of our other products (Milk Protein, Honey and Beeswax).

What is the pH level of your products?

Our Bakuchiol Anti-Ageing Active Serum is slightly acidic, balanced to the pH of human skin at 5.5 to 6.0. pH is measured from 0 to 14 depending on how acidic or alkaline a substance is.

I have sensitive skin; will I react to Bakuchiol Anti-Ageing Active Serum?

Everybody is different and what works for some will not for others, and some people have allergies to natural ingredients. We believe that natural ingredients are gentler on the skin and are particularly suitable for those with sensitivities. If you experience any skin issues, we always recommend doing a patch test before use.

Are your products tested on animals?

The only animals we use for testing are our own bodies. We never test on animals and will not export to countries that do.

How is Bakuchiol Anti-Ageing Active Serum different than Amplified Anti-Ageing Peptide Active Serum with Argireline®?

While both of our anti-ageing serums address the signs of ageing, they do this with different active ingredients that work in very different ways. Bakuchiol works by prompting surface skin cells to turn over making way for fresh, new cells, revealing smoother, more youthful, supple skin. It also helps to stimulate production while also hampering its breakdown. Argireline® Amplified Peptide deeply penetrates the skin to target wrinkles at their source while also improving skin radiance, firmness, elasticity, and facial volume. It helps to diminish and prevent the formation of expression lines by targeting them at their source.